Has Rodeo Jewelers in La Verne Gone Mad (Men)?

May 5, 2012
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Get in on the "Mad Men" craze at Rodeo Jewelers.

Get in on the "Mad Men" craze at Rodeo Jewelers.

Since its debut in 2007, the American TV series “Mad Men” has had an influence in the fashion we see from the streets to the red carpet to the stores. Arguably the most discussed aspects of the show are its style and wardrobe, and the accuracy and detail with which the fashions of the early 1960s are depicted.

It has been refreshing for women to see different shapes and sizes celebrated on screen, and fascinating to observe an era where clothes really seemed to matter. The accessories, for women and for men, could make all the difference ‚Äď hats, scarves, gloves, and of course jewelry was as much a part of an outfit as a pair of shoes.

The character of Joan Holloway on the AMC show has resonated strongly with so many because of her bold personality, and her gift to really wear anything she puts on, including her accessories. Below is a list of our favorite things about Joanie.

Her signature accessory pieces. She adorns her wrists with bracelets from a simple gold strand to big bold costume jewelry. She’s worn her gold pen necklace in any number of episodes now, probably her most recognizable piece representing dual purpose of decoration and functionality. And, of course, the brooches! She accessorizes often with statement brooches, pulling together the look.

Complements her assets. Joan often dons a strategically placed brooch that complements her curves or a colorful scarf that brings out her eyes.  

Makes a fashion accessory out of anything. It was often a drink and cigarette in the 1960s ad age. Today that antique cigarette case can become a beautiful business card or credit card holder.

Confidence! The most alluring accessory of all ‚Äď the confidence to create a style all your own.

Best of all, Rodeo Jewelers in La Verne contains many Mad Men-type accessories, including beautiful Chamilia charms, to complement that special look and style you want to celebrate.

Indeed, with any purchase of $199 or more until Mother’s Day, jeweler Koko Vartanian will present you with a free birthstone from Chamilia that might provide just the spark for a Mad Men-inspired necklace, bracelet or pair of earrings.

Rodeo Jewelers is located in the new Von’s center at 1560 Foothill Blvd. in La Verne. The phone number is (909) 593-7537.


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