Tent-Up Demand Drives Outdoor Elegance Outside for Year’s Biggest Sale, Up to 70% Off!

September 17, 2010
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outdoor-elegance2Here’s a twist. Outdoor Elegance in La Verne has one of the best interior showrooms for outdoor furniture that you’ll find anywhere in the Southland, or the nation for that matter, but from Sept. 17 through September 26, the stylish patio design center is taking much of it outdoors and displaying it under two large tents.

Better still, everything under the tent will be on sale from 15 to 70 percent off!

“It’s been a good year, so it’s a great way for us to celebrate and share our success with our customers,” said Outdoor Elegance General Manager. “But more than that, it gives people a great opportunity to buy the absolute very best patio furniture at fantastic savings.

While the sale is technically a clearance (Outdoor Elegance is always buying new lines from its top-shelf suppliers like Brown Jordan, Domus Ventures, Gloster, Hanmint, Grupon Kettal, Laneventure, O.W. Lee and Triconfort) – the classic and contemporary styles on sale actually change very little from year to year, making the summer-ending sale a great time to buy that special piece of enduring value.

Moreover, fall in Southern California is really the region’s second summer.

“Enjoying our backyards and dining outdoors is something we practically do year-round in Southern California,” Kay said. “That’s why so many of us choose to live here.”

Seated, Outdoor Elegance owners Doug and Sharon Sanicola with General Manager Tom Kay.

Seated, Outdoor Elegance owners Doug and Sharon Sanicola with General Manager Tom Kay.

If you know Tom and owner Doug Sanicola and their friendly, helpful staff, you know their famous for adding those little extras that make an event an EVENT. So once again, they’ll have the barbecues and Green Egg smokers cranking with delicious food, but this time the food that that is normally distributed for free will carry a small charge to benefit a local youth group from Restored Life Fellowship in San Dimas.

“We’re buying all the food, and the proceeds from what the youth group sells will go directly to support their activities,” Kay said.

Only last month, Outdoor Elegance in its beautiful showroom supported a fundraiser to benefit the Lupus Foundation. Next month, it will participate in the Sierra Madre wine festival to benefit the City of Hope. “We try to do four-to-six events a year to support our community,” Tom noted.

Shopping at Outdoor Elegance is as much learning experience as a buying experience. In a no-sales pressure environment, customers quickly learn to feel and see the difference between what’s being sold at a big box retailer and what Outdoor Elegance offers in terms of choice and value. In fact, customers will find little, if any, crossover because the big boxes and chains simply don’t have the relationships with the world’s best patio manufacturers and designers that Outdoor Elegance maintains. Furthermore, Outdoor Elegance’s knowledgeable staff is high skilled and trained at suggesting myriad options on how to make a new piece or item fit with a customer’s existing collection or current decor.

outdoor-elegance-6“Everything we offer is expandable,” Kay said. “Our inventory and relationships with our manufacturers are such that you can have what you want when you want it. You don’t have to buy five or six barstools at one time. We undersell, which goes back to our emphasis on education. The products’ quality and value really sell themselves.”

Whether the item you ultimately select comes off the showroom or from under the tent, Outdoor Elegance provides total delivery, assembly and haul-away services as part of its turnkey customer treatment. It doesn’t make any difference if you’re the patio furniture buyer for The Four Seasons Hotel and Resort or the buyer for your own backyard on Lemon Lane in La Verne.

This weekend through next weekend is a great time to see if there isn’t a special piece that could provide just the right accent for your backyard. More than likely, you’ll find it under one of the two tents, but if you end up wandering through Outdoor Elegance’s exquisite 13,000-square-foot showroom and find something that you’ll really like, you’ll enjoy the same great discount.

Indoors or out, Outdoor Elegance is the place you want to be.outdoor-elegance-3

Outdoor Elegance is located at 3795 Damien Avenue in La Verne. Whether you’re just coming into town or leaving La Verne, it’s hard to miss. For more information about the sale now going on, please call (909) 592-5711.

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