For L&G, Cool Cruise Isn’t Just a Party; It’s a FIESTA

The Digital Fiesta rolls out to the Cool Cruise in downtown La Verne this Saturday.

L&G Enterprises might have built its reputation on tricking out trucks, but in a sign of our gas-sipping times, it’s gaining props in town for taking a 2011 Ford Fiesta and putting it on the social superhighway with its “Oh So Sexy” candy red, jet black and silver exterior and futuristic interior featuring an in-console Apple iPad that connects to Ford’s patented Sync In-car system.

This head-turning hatchback is revolutionizing the way drivers interact with their vehicle and everyone else.

“It’s lot of fun to drive,” said L&G’s Theresa Contreras, who got to show off the Digital Fiesta at the Special Equipment Manufacturers Show (SEMA) last November in Las Vegas and will do so again at La Verne’s Cool Cruise on Saturday in downtown La Verne.

The Fiesta Console is iPad ready.

The hardest part for Theresa is deciding what part of the fuel-efficient (40 mpg highway) car to show off. She’s partial to the Fiesta’s easily handling, but it’s hard to overlook the custom Katzkin carbon fiber black leather seats, Realm 6.5” speakers and 600-watt 4 channel amp and 1100 watt mono subwoofer amps in the rear.

“This is not a grocery-getter,” Theresa said. “This is a twenties-something vehicle. That’s what we’re going for.”

Indeed, the interior feels like a sleek mobile command center, perfect for two passengers to revel down the highway while listening to their favorite mp3s and hooking up with friends on the Internet, all via voice commands or a touch of a button. A call comes in and the music pauses, so the driver literally doesn’t have to miss a beat. The call ends, and the music picks up right where it left off.

The Ford Fiesta is a cool car, but L&G couldn’t leave well enough alone. The custom paint and body shop that’s been in business for decades had to go improve it even more. In keeping with Fiesta’s digital theme, L&G burnished the hood with an electronic circuit board. The circuit board looks like notes on a sheet of music, one more testament to the auto’s cool vibe that should attract lot sof oohs and aahs this Saturday at La Verne’s Cool Cruise.

The Katzkin seats make this Fiesta an extra cool ride.

Theresa didn’t seem the least bit concerned that the Fiesta’s front bumper was still missing on late Thursday afternoon. L&G’s auto-body specialists had taken it off  to extend the fenders and install slightly larger front tires.

“Everything we do is over the top,” Theresa said. “But it’ll be already by tomorrow afternoon.”

That’s right. It’s almost show time, and once again L&G is pulling all the stops. This year it’s not just going to be a party for L&G, it’s going to be a FIESTA!

The hatchback offers a wall of sound for music lovers.