Hey, don’t look now, but Outdoor Elegance, which is always pushing the envelope when it comes to elegant outdoor living, has revamped its website design as part of an even bigger makeover from outbound to inbound marketing.
The website, which features a clean interface akin to app-laden iPhones and the new Windows 8, has become a “destination” for gathering, capturing and storing dream images of your favorite outdoor ensembles.
The browsing is easy, casual, uncluttered … and sensual, like dipping your toes in the sand at the beach.
There’s no hustle to get you to buy. In fact, you can’t order directly off the site. Rather, the site is more like a vision board, allowing you to linger, imagine and, ultimately, identify what your backyard or patio could look like with just the right lounge, chaise or sculpture. Each piece is an architectural element to be savored and admired and eventually integrated into your outdoor space.
In a sense, the new website is an extension of Outdoor Elegance’s strikingly gorgeous showroom, inviting you to lose yourself in a world of possibilities presented by an international cast of renowned designers.
The new Outdoor Elegance website is also where you’ll find its free new e-book, “101 Examples of Outdoor Elegance,” one more visual feast for the visitor to enjoy and peruse while mentally constructing the perfect backyard retreat. It’s an indispensable catalog featuring the best outdoor patio furniture on the market today. When you come upon an irresistible item, you don’t drop it in your shopping cart for checkout, you add it to your dream file.
To actually make that dream a reality, you need only call the store to speak to one of the store’s patio furniture specialists or express your interest via email, an easy five-step form requesting nothing more than your first and last name, email, phone number and the particular piece or pieces you’re interested in. You don’t have to surrender your first born or subject yourself to a hounding salesperson.
From the start, you drive the sale process because you have a genuine interest in what Outdoor Elegance has to offer. What a novel, simple and elegant idea!
“Just like our store, we wanted to create an online place and a space for people to explore, discover, define and refine their ideas and tastes for relaxing and entertaining outdoors,” said Tom Kay, Outdoor Elegance general manager.outdoorelegance3
Outdoor Elegance’s new site was created by Glendora-based Pocket Your Shop, a young, dynamic marketing group headed by Brian Downard and Carlos Ibanez.
Take a stroll anytime at www.outdoorelegance.com.
Outdoor Elegance has always kept its online door open. But its new digital destination is a site to behold, a casual and comfortable place that will help you bring your lifestyle to life.
Outdoor Elegance is located at 3795 Damien Avenue in La Verne, next to the new Jack in the Box, as you exit the 210 freeway at Foothill Blvd.
Also, stop by Outdoor Elegance, this Saturday, Oct. 12, from noon to 3 p.m. for another great grilling demonstration, with lots of nibbles and goodies for all guests.